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There’s no single percentage that fits every business. Your budget should reflect your revenue, profit margins, growth goals, and what you can afford to spend to win a customer.

For context, the Spring 2026 CMO Survey reported average marketing spending of 9.0% of revenue overall, 12.0% for consumer-product businesses, and 7.2% for consumer-service businesses. These are averages among surveyed U.S. companies, not recommended spending levels for every local business.

A new business may need a larger investment to build awareness. An established business should consider its customer base, competition, and growth plans. At Invictus, we start with the customers you want to attract, your capacity to serve them, and a budget you can sustain. We then review qualified inquiries, booked conversations, and customers gained before recommending changes.

Plan for the full marketing effort: advertising spend, service fees, content, website work, software, and any internal marketing staff costs. A percentage is a reference point; the right plan must fit your business.

Sources: The CMO Survey, Spring 2026, p. 124 · SBA marketing budget guide

Yes. Invictus Marketing & Growth is based in Corpus Christi, Texas, and serves entrepreneurs across the Coastal Bend. We help local service businesses connect their websites, advertising, follow-up, and sales skills around the customers they want to reach.

Absolutely—including other dog trainers and Jiu-Jitsu academies. I believe there are enough customers in Corpus Christi and the Coastal Bend for businesses in the same industry to succeed alongside one another. Every business has its own strengths, and every customer is looking for the right fit. Through Invictus, I’ll help you communicate what makes your business valuable, reach the right people, and strengthen your marketing and sales. When we work together, the focus is your business, your goals, and your growth.

The form first checks your available budget and start timing. If those do not fit our current services, you’ll see a polite message before completing the request. Requests that meet those requirements go to Sergio, who reviews your goals and role in the decision before following up. If there’s a fit, you can arrange a focused conversation about your priorities. Sending the form does not sign you up for a service package.

No. Start with what you want to improve. We can work through whether the priority is your website, advertising, messaging, follow-up, or sales skills before deciding where to focus.

Yes. We help business owners and their teams ask better discovery questions, communicate value, handle objections, follow up, and ask for the sale with confidence. We start with your current sales process and focus the coaching on where you need support.

Yes. Work directly with Sergio in hands-on training built around your business and experience level. Start with tasks that take up your time, then learn to give AI clear instructions, create reusable prompts, and build repeatable workflows. Examples include marketing content, customer follow-up drafts, team procedures, and business planning. You’ll also practice checking the output and handling business information carefully. No technical background is required. We agree on your priorities, training scope, and pricing before you commit.

Yes. We review your current website, advertising, and follow-up before recommending changes. You can start with one service or a connected plan, based on what needs attention and what fits your budget.

All services have a six-month commitment. We confirm the work, responsibilities, and terms in your service agreement before you decide. Requesting a growth plan or having an initial conversation does not sign you up for services.

We recommend the scope around your goals and budget, with one-time setup and monthly service charges shown separately. Advertising spend, applicable taxes, and CRM messaging, calling, registration, and other usage charges are additional. Sales coaching, AI training, custom websites, both ad platforms together, and work outside the listed packages are quoted separately.

Yes. We can set up website chat or an inbound AI receptionist to answer approved questions, collect lead details, and book into a connected calendar. We define which requests it can handle and when your team should take over, then test those scenarios before launch. Each selected assistant is scoped as part of your agreed setup, with usage charges explained in your proposal.

Choose three, five, or seven standard workflows or assistants before setup, depending on your package. Each selection counts as one, including its listed message sequence. Options can cover inquiries, follow-up, reminders, reviews, or approved AI assistance. Some connect your website, phone, or calendar. Selected AI subscriptions are included; usage is additional. Extra workflows or later replacements require a separate quote. You own your client information; Invictus retains the CRM configurations.

No. We do not guarantee lead counts, rankings, completed quotes, sales, or revenue. Results depend on your market, offer, budget, and follow-through. We agree on the work to be delivered and review qualified inquiries, bookings, and customers where tracking is available.